Website Health Audit
DSF's proprietary 450+ point diagnostic across 15 categories — applied as the entry phase of every engagement, never sold as a standalone product.
IS YOUR SITE INVISIBLE TO AI?
THE DIGITAL STRATEGY FORCE ENTITY HEALTH AUDIT
From Algorithmic Ambiguity to Neural Dominance.
The DSF Command Center runs a 450-point audit across 15 categories. The first three categories are AI visibility: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Entity Authority. Technical SEO, On-Page Optimization, Core Web Vitals, Schema Markup, Mobile, Security, Accessibility, and E-E-A-T follow. Findings reach the client as a confidential strategic briefing, sequenced by business impact and severity.
What clients receive
A confidential strategic briefing: the visibility gaps costing citations and the precise sequence to close them.
What stays inside DSF
The check definitions, scoring weights, and analytical models behind every finding. The framework stays within DSF and is not for license or sale.
- AEO (AI Visibility)
- GEO (AI Visibility)
- AI Entity Authority (AI Visibility)
- Technical SEO
- On-Page Optimization
- Core Web Vitals
- Schema Markup
- Mobile
- Security
- Accessibility
- E-E-A-T
- Content Architecture
- Competitive Intelligence
- Social & Off-Page Signals
- International & Localization
The 15-Category Framework
The audit evaluates 15 categories across the digital footprint, from AI visibility at the entry point through engineering, off-page signals, and competitive position.
AI Visibility
- AEO (Answer Engine Optimization) Citation readiness for ChatGPT, Gemini, Perplexity, and AI Overviews. Passage-level optimization for direct answers.
- GEO (Generative Engine Optimization) Content structure for AI synthesis, entity disambiguation, and generative search formatting.
- AI Entity Authority Knowledge Graph presence, entity resolution accuracy, inference consistency, and co-occurrence mapping.
Core Infrastructure
- Technical SEO Crawlability, indexing directives, canonicals, redirects, XML sitemaps, robots.txt, and log file analysis.
- On-Page Optimization Title tags, meta descriptions, heading hierarchy, content depth, keyword architecture, and internal linking.
- Core Web Vitals LCP, INP, CLS, TTFB, render-blocking resources, image optimization, and font loading strategy.
- Schema Markup JSON-LD validation, nesting depth, entity connections, and rich result eligibility.
User & Platform Readiness
- Mobile Responsive layout integrity, touch targets, viewport configuration, and mobile-first rendering.
- Security HTTPS enforcement, security headers, mixed content detection, and vulnerability scanning.
- Accessibility WCAG 2.1 AA compliance, ARIA implementation, contrast ratios, and screen reader compatibility.
- E-E-A-T Author authority signals, trust indicators, expertise demonstration, and experience markers.
Advanced Analysis
- Content Architecture Topic clustering, content gap identification, cannibalization detection, and information hierarchy.
- Competitive Intelligence Citation share benchmarking, SERP visibility comparison, and AI answer positioning.
- Social & Off-Page Signals Brand mention velocity, backlink quality assessment, and digital PR footprint.
- International & Localization Hreflang implementation, geo-targeting accuracy, and multilingual content readiness.
BEYOND THE STANDARD AUDIT BASELINE
Categories Beyond the Standard Audit
The DSF Command Center scores the same technical baseline standard SEO tools cover, then extends beyond it: three AI visibility categories at the entry point and four advanced analysis layers behind them. The seven differentiating categories are mapped below.
WHAT'S HIDING UNDER YOUR SITE'S SURFACE?
The Audit Process
| Region | Severity |
|---|---|
| Schema area | Critical |
| Entity region | Critical |
| Meta block | Warning |
| CWV region | Warning |
| Citation area | Critical |
| Knowledge graph node | Warning |
The Cost of Ambiguity
In 2026, models punish ambiguity. If an Answer Engine cannot resolve your entity with 99.9% certainty, it defaults to your competitor.
| THE RISK | THE REALITY |
|---|---|
| Hallucination Displacement | AI fills gaps with synthetic data, crediting rivals. |
| The Knowledge Gap | Exclusion from the AI reasoning chain entirely. |
ARE YOU COMMANDING THE AI SIGNAL?
Decoding the Variables
Cluster 01: Connectivity
- Co-Occurrence Strength Proximity to industry leaders.
- Predicate Accuracy Brand-to-Service mapping logic.
- Semantic Drift Resistance Definition stability.
Cluster 02: Provenance
- Schema Granularity JSON-LD nesting depth.
- Citation Provenance KG backlink mapping.
- Author Node Authority Executive E-E-A-T score.
Cluster 03: Alignment
- Logical Chain Priming Presence in AI reasoning.
- Terminology Ownership Proprietary term mapping.
- Inference Consistency 100/100 accuracy rate.
Cluster 04: Freshness
- Dynamic Data Injection RAG engine integration.
- Social Signal Velocity Executive mention impact.
- Correction Latency Fact update speed.
Secure Your Seat in the Knowledge Graph
The audit is the diagnostic phase of every Strategic Advisory and Managed Program engagement — never a standalone purchase. Begin with our engagement modes.
VIEW ENGAGEMENT MODESFAQ — Website Health Audit
What is the DSF Website Health Audit?
The DSF Website Health Audit is a proprietary 450+ point diagnostic across 15 categories — applied as the entry phase of every Digital Strategy Force engagement. It is not sold as a standalone product. The audit informs the scope, priorities, and execution sequence of every subsequent recommendation.
What categories does the audit cover?
The first three categories are AI visibility: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Entity Authority. Technical SEO, On-Page Optimization, Core Web Vitals, Schema Markup, Mobile, Security, Accessibility, E-E-A-T, and additional engineering surfaces follow.
How is your audit different from running Lighthouse or PageSpeed Insights?
Automated tools score performance and surface obvious technical defects. The DSF Command Center interprets those signals in the context of AI citation probability, entity authority, and competitive positioning — diagnostic dimensions no automated tool measures. A 100/100 Lighthouse score with zero AI visibility is the most common pattern we encounter.
What do clients actually receive after the audit?
Clients receive a confidential strategic briefing: prioritized findings, the specific gaps costing visibility, and the precise remediation sequence required to close them. Every failing check includes a business impact statement, step-by-step remediation, and severity context.
Is the framework itself disclosed?
No. The check definitions, scoring weights, and analytical models that produce each finding are DSF proprietary IP. The framework stays within DSF and is not for license or sale. Clients receive the diagnostic outputs and remediation sequence, not the framework internals.
Can we buy just the audit without an engagement?
No. The audit is the diagnostic entry phase of every Digital Strategy Force engagement, not a standalone deliverable. It exists to inform what comes next — strategy, execution, and ongoing optimization — and is scoped accordingly inside the engagement structure.
How often should we re-audit our website?
Re-auditing is recommended quarterly. AI search algorithms, ranking factors, and competitive positioning evolve rapidly; major platform updates — such as the launch of Google AI Mode — may warrant immediate reassessment between scheduled cycles.